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Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
Media
Marketing
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Future of TV
Special Projects
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Tim Peterson
Tim Peterson
Member Exclusive
The Rundown: Disney+ is going to help Disney’s ad business
Member Exclusive
Streaming wars are starting to claim casualties
Future of TV
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers
Future of TV
Bleacher Report’s B/R Football produces interactive show to boost YouTube viewership
Marketing on Platforms
Facebook’s latest video measurement glitch adds to error-prone reputation
Member Exclusive
The Complex guide to turning talent into franchises
Publishing in the Platform Era
First Media cuts staff and pivots back to social videos
Content & Commerce
Complex is branching into product development
Future of TV
Convincing pay-TV providers to distribute HBO Max isn’t going to be easy for WarnerMedia
Member Exclusive
Why YouTube’s paying celebrities to start channels
Publishing in the Platform Era
DAZN makes a play for younger subscribers with Snapchat and … Logan Paul
Future of TV
Overtime wants to go from viral Instagram sports highlights to franchises
Member Exclusive
How niche streaming services thrive in the land of giants
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