Tim Peterson

Tim Peterson

Publishing in the Platform Era

Apple expands test to sell ads in Apple News
Future of TV

Hulu has started to address advertisers’ inventory frustrations
Marketing on Platforms

‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it
The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending
Future of TV

Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts
Future of TV

‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit
Future of TV

Why media companies are shifting their attention from Facebook to YouTube
Future of TV

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Future of TV

How podcaster Gimlet Media is targeting Hollywood
The Programmatic Publisher

Inside BuzzFeed’s pivot to programmatic advertising
The Programmatic Publisher

The New York Times has folded its programmatic sales team into its larger ad sales org
Marketing on Platforms

Facebook’s branded content program loses its luster
Marketing on Platforms

Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers

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