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As retail media booms, lines blur between performance and brand marketing budgets
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Tim Peterson
Tim Peterson
Future of TV
TV networks are blurring the line between upfronts and NewFronts
Future of TV
Why DTC brands may corner the connected TV market
Member Exclusive
Anti-fraud measure ads.txt is coming to mobile apps but very slowly
Publishing in the Platform Era
‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
Future of TV
One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise
Member Exclusive
Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV
Future of TV
Viacom will debut 15 channels on Pluto TV to bolster its upfront pitch
Publishing in the Platform Era
Meredith’s IGTV shows have surpassed 20 million views
Member Exclusive
Discovery has started using its first-party data to target ads across TV, digital
Future of TV
AccuWeather hits 650m video views on its site and apps
Publishing in the Platform Era
How All Def Media uses YouTube to drive paying subscribers
Marketing on Platforms
Buyers say Snap’s latest announcements may allay audience growth concerns
Marketing on Platforms
Cheatsheet: What advertisers need to know about Snap’s Partner Summit announcements
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