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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Media
Marketing
Media Buying
Future of TV
Special Projects
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Tim Peterson
Senior reporter
Tim Peterson
Senior reporter
Marketing on Platforms
Reddit overhauls ad sales, with a new boss from Pinterest
Member Exclusive
Why the coronavirus crisis won’t radically change the TV ad buying system
Business of TV
The NHL produces slate of original shows to fill gap until games return
The Programmatic Publisher
Publishers pull ad inventory from programmatic markets to protect ad prices
Member Exclusive
TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
Media Product Strategies
YouTube plans to let news publishers sell off-platform subscriptions through their channels
Future of TV
With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics
The Programmatic Publisher
Publishers use advertising downturn to perform programmatic housekeeping
Member Exclusive
YouTube’s push for TV ad dollars is hurting its business right now
The Programmatic Publisher
Publishers’ new concern: failing ad tech firms defaults on payments
Business of TV
The TV industry expects the upfront ad market to split into two periods
Member Exclusive
Why NBCU’s Peacock’s muted debut could be a plus in the long run
Marketing
How Mediaocean retrained receptionists and other underused employees to take on new roles
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