Tim Peterson

Tim Peterson

Member Exclusive

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence
Future of TV

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
Future of TV

5 things we learned about AT&T’s media and advertising business in 2018
Future of TV

GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’
Future of TV

‘There is scale there’: Myths of addressable TV advertising
The Programmatic Publisher

Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales
Future of TV

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch
The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push
The Programmatic Marketer

Hulu turns on private marketplace as ad buyers see a recent abundance of supply
Future of TV

WTF is ATSC 3.0?
Member Exclusive

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
Future of TV

‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing
The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures

<
1
…
55
56
57
58
59
…
68
>