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Tim Peterson
Tim Peterson
Member Exclusive
‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence
Future of TV
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Future of TV
5 things we learned about AT&T’s media and advertising business in 2018
Future of TV
GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’
Future of TV
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The Programmatic Publisher
Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales
Future of TV
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‘Variable fees’ complicate programmatic transparency push
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Hulu turns on private marketplace as ad buyers see a recent abundance of supply
Future of TV
WTF is ATSC 3.0?
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‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
Future of TV
‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing
The Programmatic Publisher
As programmatic ad revenue grows, publishers adapt sales team structures
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