Tim Peterson

Tim Peterson

The Programmatic Publisher

Publishers’ new concern: failing ad tech firms defaults on payments
Business of TV

The TV industry expects the upfront ad market to split into two periods
Member Exclusive

Why NBCU’s Peacock’s muted debut could be a plus in the long run
Marketing

How Mediaocean retrained receptionists and other underused employees to take on new roles
Business of TV

‘This is a negotiator’s market’: TV networks see rough going through the fall
Programming & Production

‘How fast can you get production going?’ How Quibi is bulking up its library during the production hiatus
Member Exclusive

Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemic
Business of TV

TV advertisers rethink aversion to news shows as they adapt their ad messages
Marketing

Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics
Business of TV

TV advertising’s watershed moment: It is finally becoming more like digital
Member Exclusive

Producers pitch clip shows in anticipation of TV, streaming programming gap
Future of TV

After two years of hype, Quibi’s debut doesn’t remake TV for the phone
Business of TV

The Disruptor: Why AT&T tapped Jason Kilar to make sense of WarnerMedia

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