Tim Peterson

Tim Peterson

Marketing on Platforms

Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
Member Exclusive

‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates
Programming & Production

I want my DTC TV? Shopify debuts reality TV show
Programming & Production

‘Covid-proof production’: TV networks, streamers seek out show formats that can adapt to another shooting shutdown
Member Exclusive

‘They got the memo’: Quibi changes tone, tact after failed debut
Programming & Production

TV, streaming show makers ease back into production despite coronavirus concerns — and insurance costs
WTF Series

WTF is redirect tracking?
The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
Member Exclusive

5 questions about Microsoft’s plans for TikTok
Future of TV

‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
Programming & Production

‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
Member Exclusive

TV networks begin to signal willingness to prioritize streaming over linear
Business of TV

‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues

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