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Tim Peterson

Tim Peterson

Tim Peterson

  • Member Exclusive

    YouTube’s push for TV ad dollars is hurting its business right now

  • Stylist
    The Programmatic Publisher

    Publishers’ new concern: failing ad tech firms defaults on payments

  • Illustration of two TVs playing tug-of-war.
    Business of TV

    The TV industry expects the upfront ad market to split into two periods

  • Member Exclusive

    Why NBCU’s Peacock’s muted debut could be a plus in the long run

  • Marketing

    How Mediaocean retrained receptionists and other underused employees to take on new roles

  • Illustration of two TVs playing tug-of-war.
    Business of TV

    ‘This is a negotiator’s market’: TV networks see rough going through the fall

  • Programming & Production

    ‘How fast can you get production going?’ How Quibi is bulking up its library during the production hiatus

  • Member Exclusive

    Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemic

  • tv image
    Business of TV

    TV advertisers rethink aversion to news shows as they adapt their ad messages

  • Marketing

    Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics

  • tv
    Business of TV

    TV advertising’s watershed moment: It is finally becoming more like digital

  • Member Exclusive

    Producers pitch clip shows in anticipation of TV, streaming programming gap

  • Future of TV

    After two years of hype, Quibi’s debut doesn’t remake TV for the phone

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