Tim Peterson

Tim Peterson

Member Exclusive

How HBO Max can find a spot in a crowded streaming world
Business of TV

Why the TV ad industry is resisting guarantees commercials will lead to sales
Future of TV

‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
Business of TV

‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Business of TV

ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad
Member Exclusive

After a rough start, Quibi faces a challenge: How to promote its shows
Marketing

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
Marketing on Platforms

Reddit overhauls ad sales, with a new boss from Pinterest
Member Exclusive

Why the coronavirus crisis won’t radically change the TV ad buying system
Programming & Production

The NHL produces slate of original shows to fill gap until games return
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices
Member Exclusive

TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels

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