Seb Joseph

Seb Joseph

Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Revolution

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist
Media

Citing conflicts, WPP won’t participate in Accenture-led ad pitches
Future of TV

AT&T’s Xandr has ambitious European expansion plans
Media

Why Pernod Ricard favors the hybrid in-house model
Member Exclusive

Three years after ANA report, holding companies tighten grip on budgets
The Creator Economy

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing
The Creator Economy

Inside Kellogg’s social-driven strategy to launch new products
Agency Culture

‘We’ll distance ourselves from agencies that don’t challenge stereotypes’: Unilever’s marketing chief on diversity issues
The Confessions

Confessions of a marketer on workplace bullying: ‘Everyone is getting aggressive’
Media

‘Upskill, not in-house’: Inside L’Oréal’s new media agency model
The Creator Economy

How Adidas is using smaller-scale influencers
Marketing on Platforms

Watch out, Google, Facebook is eating into paid-search budgets

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