Seb Joseph

Seb Joseph

Media

As ad tech settles into its first real recession, the industry grapples with issues old and new
Brands in Culture

Beer brand Desperados shifts to virtual events
Media

Bleacher Report tries live-streamed shows in its app
Brands in Culture

As the lockdown eases, KFC steps up advertising and shifts messaging
The Programmatic Marketer

‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers
Media

How advertisers are using TikTok during the recession
The Confessions

‘It’s tricky and political’: Confessions of a marketer on getting log-level data from ad tech vendors
Media

With live sports on hold, Adidas turns to video games
The Programmatic Marketer

DSPs are cracking down on bid duplication
Future of Work

‘It all felt quite new’: How the media industry returns to a new workplace in reopened European markets
The Programmatic Marketer

‘Unknown delta’: Advertisers push again for transparency in programmatic ad buying
Media

Amazon’s ad business grows 44% during the first quarter
Gaming & Esports

With races on hold, Formula One’s esports boss steps into the spotlight

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