Seb Joseph

seb@digiday.com

Brands in Culture

Chupa Chups on demystifying the smoke and mirrors around influencers

By Seb Joseph
Marketing on Platforms

The rise of the social media footballer

By Seb Joseph
Transparency

Consulting firms muscle in on media planning in transparency fallout

By Seb Joseph
Marketing on Platforms

‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital

By Seb Joseph
Marketing on Platforms

Heineken prioritizes mass reach over hypertargeting on Google and Facebook

By Seb Joseph
The Amazon Effect

Behind Amazon’s push into sports broadcasting

By Seb Joseph
Content & Commerce

Shoemaker Kickers capitalizes on FOMO to spur purchases

By Seb Joseph
The Amazon Effect

L’Oreal UK is shifting some of its search budget to Amazon

By Seb Joseph
The Amazon Effect

Advertisers warm to Amazon’s increasing ad pitch

By Seb Joseph
Video Anywhere

World’s biggest football clubs rethink Facebook Live

By Seb Joseph
Content & Commerce

Citroen and Peugeot want to sell more cars online

By Seb Joseph
Mobile

Despite promise, brands still struggle using location data

By Seb Joseph
Marketing on Platforms

Wimbledon to localize its bid to become a digital media brand

By Seb Joseph

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