Seb Joseph

Seb Joseph

Evolving Agencies

‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

1 hour ago
Brands in Culture

In the age of AI content, The Super Bowl felt old-fashioned

1 hour ago
Member Exclusive

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
The Creator Economy

In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Marketing on Platforms

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
Navigating Economic Instability

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Audio Anywhere

Inside Goalhanger’s shift from podcast producer to screen studio
Content & Commerce

‘Things have changed’: Diageo pulls retail media upstream
Member Exclusive

Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI Revenue Generation

‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
AI Revenue Generation

OpenAI is hiring engineers, not ad sellers, first to build its ad business
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it

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