Seb Joseph

Seb Joseph

Member Exclusive

Future of Marketing: Brands want creators who can win over humans and machines at once
Google on Trial

Why Google’s ad business escaped a breakup
The Programmatic Marketer

WTF is the Amazon ad surcharge lawsuit?
Marketing on Platforms

OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Marketing on Platforms

Three years after Kokai, The Trade Desk is betting on refinement with Zuma
Member Exclusive

Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
The Programmatic Marketer

‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
Agency Culture

New court filings detail how WPP’s turnaround stalled — from the inside
Member Exclusive

Future of Marketing Briefing: The public ad tech era is over
The Programmatic Marketer

Experian retires the Audigent brand, folding it into Experian Marketing Services
The Programmatic Marketer

Why Georgia-Pacific bet the future of programmatic on supply, not demand
Member Exclusive

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
The Programmatic Marketer

The Trade Desk is betting part of its recovery on measurement nobody can argue with

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