Seb Joseph

Seb Joseph

The Business of AI

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Member Exclusive

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The Business of AI

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
AI Revenue Generation

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Member Exclusive

Future of Marketing Briefing: The brands winning at AI started with process not tech
Upfronts

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
WTF Series

WTF is a unified ad platform?
Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Marketing on Platforms

OpenAI starts laying foundations for ChatGPT ads in EU
The Creator Economy

Baller League’s creator strategy: reach is not the same as fandom
Member Exclusive

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers
Beyond Ads

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

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