Seb Joseph

Seb Joseph

Member Exclusive

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
The Programmatic Marketer

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Google on Trial

Who wins and loses from the remedies to Google’s ad tech monopoly
Member Exclusive

Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
Google on Trial

Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Evolving Agencies

Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
Marketing on Platforms

Perplexity is betting big on creators
Navigating Economic Instability

‘It’s hard to be a sub-billion dollar company’: The investment banker’s diagnosis for ad tech’s public woes
The Business of AI

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Member Exclusive

Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Evolving Agencies

‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
The Programmatic Marketer

Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Member Exclusive

Future of Marketing: Brands want creators who can win over humans and machines at once

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