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Who owns the creative brief? Brands and creators are renegotiating the relationship
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
WTF Series
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Seb Joseph
Seb Joseph
Agency Culture
Havas UK CEO Paul Frampton to leave the group later this year
Future of TV
Facebook looks to emerging markets for streaming rights to sports
Media
The truth is most marketers are OK with the duopoly
Media
Amazon’s upfronts pitch to UK advertisers focuses on waste in other media
Marketing on Platforms
Why insurer Direct Line won’t abandon its media agency
Experimental Channels
How Ikea is using augmented reality
Data Regulation
GDPR is coming, but nobody knows how it will be enforced
Publishing in the Platform Era
Disney is using brand-safety concerns to push its family-friendly media
Media
Domino’s is starting to see pizza orders come through Amazon Alexa
Marketing on Platforms
How West Ham FC targets its Spanish-speaking fans
Media
Soft-drink maker Lucozade now creates half its UK ads in-house
Media
The state of live streaming in sports
The Confessions
Confessions of a former agency exec: ‘There is no such thing as an agency model’
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