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DOJ and Google make closing arguments in landmark adtech antitrust trial
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Seb Joseph
Seb Joseph
Marketing
Why Dyson takes a hybrid approach to sell on Amazon
Data Regulation
With third-party cookies on the way out, shared IDs face an existential crisis
Media
How global advertisers are pushing for a new approach to brand safety
The Programmatic Marketer
Why ‘brand suitability’ is replacing brand safety
Marketing
UK regulator again warns ad tech to clean up its act
Media
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
WTF Series
WTF is Google’s Privacy Sandbox?
Marketing on Platforms
Winners, losers and fallout from Google’s plan to drop cookies
Future of Work
The great sucking sound: Automation has made media buying harder
Media
Apple’s new privacy features have further rattled the location-based ad market
Future of TV
Cadbury tests skipping TV ads in favor of streaming ads
Media
Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions
The Confessions
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
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