Seb Joseph

Seb Joseph

Beyond Ads

‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies
Life Beyond the Cookie

Google’s cookie delay may offer breathing room but should be used with caution, say marketers
Brands in Culture

‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension
Life Beyond the Cookie

Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections
The Programmatic Marketer

As ATT hits critical mass, media spending see-saw from iOS to Android continues
Brands in Culture

Former Manchester United footballer Louis Saha is helping athletes become media entrepreneurs
Retail Revolution

Cheat Sheet: Inside Carrefour’s ‘competitive’ retail media pitch to advertisers
The Programmatic Marketer

To find new privacy-compliant data sets, Activision turns to data clean rooms
Beyond Ads

‘Bullish on the space’: Why Anheuser Busch InBev is testing NFTs in its marketing
The Programmatic Marketer

Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketing on Platforms

‘Marketers are leaning into the metaverse’: Roblox ramps up brand partnerships
Marketing on Platforms

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
The Programmatic Marketer

Six weeks in and still too early to piece together Apple’s ATT privacy puzzle

<
1
…
46
47
48
49
50
…
98
>