Seb Joseph

Seb Joseph

Managing Through Crisis

Ad tech firms focus on layoffs as ad recession fears build
Managing Through Crisis

‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
Managing Through Crisis

Previsión de gasto publicitario: nublado con posibilidad de recesión
Managing Through Crisis

Ad spending forecast: cloudy with a chance of recession
Managing Through Crisis

‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Managing Through Crisis

‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
Managing Through Crisis

“Lejos de la compra táctica de medios”: Los anunciantes cambian de estrategia para controlar mejor la inversión publicitaria
Managing Through Crisis

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Marketing on Platforms

“Estamos obligando a su uso”: Estée Lauder recurre al marketing de TikTok tras el estancamiento del alcance en Instagram
Marketing on Platforms

‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
The Confessions

Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency
Media Product Strategies

Inside one media company’s strategy to monetize the Fifa World Cup
The Programmatic Marketer

‘Going to become a strategic acquirer of companies’: PE-backed MiQ gets on the acquisition trail

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