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OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
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9 spots left:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Seb Joseph
Seb Joseph
Brand Safety in Flux
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Data & Privacy
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
Español
A medida que la desaparición de las cookies de terceros por parte de Google se alarga, el debate sobre las audiencias definidas por el vendedor se endurece
Data & Privacy
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
Managing Through Crisis
Global economic crisis sparks reappraisal of online ad spending by brand marketers
Managing Through Crisis
The downturn ad economy: A tale of two narratives
Marketing on Platforms
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
The Programmatic Marketer
Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Modern Retail
‘La publicidad ha sido golpeada’: La crisis de las criptomonedas ha creado un vacío en la industria
Gaming & Esports
The great gaming consolidation trundles on despite economic downturn
Managing Through Crisis
Even digital will feel the pinch as media buyers cut forecasts amid a rising tide of anxiety
Gaming & Esports
Faze Clan is a public company: the rewards are just as big as the risks
Managing Through Crisis
For now, ad prices are decoupled from the economy
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