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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Seb Joseph
Seb Joseph
The Programmatic Publisher
Inside DAZN’s plan to overhaul its ad business
The Programmatic Marketer
Programmatic advertisers ramp up efforts to deal direct with publishers
The Programmatic Marketer
‘We own the contracts’: Hershey’s is taking control of its ad tech
Media
With Epsilon deal, Publicis bets on first-party data for survival
Member Exclusive
Diageo’s cutting the number of publishers it works with to ensure quality
Member Exclusive
Advertisers prioritize setting up publisher networks
Marketing on Platforms
How artificial intelligence is influencing Unilever’s marketing
Media
Lexus is doing ad deals directly with publishers
Media
Freesat shakes up media buying model to compete with bigger TV rivals
Marketing
‘Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives
Marketing on Platforms
‘We’ve taken more control’: Heineken’s media chief on building capabilities across all its businesses
Marketing on Platforms
Post-Facebook outage, ad buyers are grappling with out-of-control costs
Brands in Culture
Diageo’s Baileys focuses on shorter, smaller social media ads
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