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OpenAI is already building the org chart of a mature ad business
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
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Seb Joseph
Seb Joseph
Business of TV
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
Subscriptions
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
Life Beyond the Cookie
Walgreens-owned Boots sets out vision for data clean rooms
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
Marketing
Stress, confusion and tears amid search for data clean room answers
Data & Privacy
Experts predict Apple will turn on Private Relay by default in iOS 16
The Programmatic Marketer
The Rundown: Apple’s ATT Privacy crackdown, a year on
Gaming & Esports
‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
The Programmatic Marketer
‘Opportunity to build a lasting company’: As ad tech IPOs slow, M&A deals continue to chug along
Publishing in the Platform Era
‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction
Marketing on Platforms
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
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