Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
Marketing on Platforms

As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists
Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
The Sports Marketing Playbook

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Managing Through Crisis

YouTube faces pressure from agencies to cede more control over unwanted inventory
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
Evolving Agencies

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
Evolving Agencies

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos

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