Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
Digiday Media Buying Summit

Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Business of TV

GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Member Exclusive

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Retail Media Rewritten

Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Audio Anywhere

How attention metrics is tuning into audio investments
Member Exclusive

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
Retail Media Rewritten

Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
Business of AI

Dentsu launches paid search tool that uses AI to speed up creativity and optimization
Member Exclusive

Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies
Evolving Agencies

Left off Madison digs into specific ethnicities to carve out its niche
Business of AI

Why Boathouse’s CEO is taking a decentralized approach to using AI for clients

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