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Michael Bürgi
Michael Bürgi
Evolving Agencies
Agencies, market thyselves! How independent shops are taking different routes to advertise their superpowers
Member Exclusive
Media Buying Briefing: WTF are barter agencies?
Future of Measurement
A Spanish ad company wants to standardize OOH traffic metrics using satellites
Member Exclusive
Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
Future of Measurement
‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
Evolving Agencies
Borrell Report: Local media’s post-lockdown spending spree powered a digital agency surge
Life Beyond the Cookie
Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward
Equality and Opportunity
Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media
Member Exclusive
Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
Member Exclusive
Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront
Brands in Culture
Horizon Media launches new behavioral science and economics practice under its WHY group
Member Exclusive
Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Marketing on Platforms
Single-source panel measurement is key to optimizing social media planning, says DISQO report
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