Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?
Marketing on Platforms

As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
Evolving Agencies

How global agency group Dept has used its B Corp status as a differentiator
Evolving Agencies

GroupM North America CEO Kirk McDonald exits in senior shake up
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
Evolving Agencies

Sometimes agencies need an agency — rather, a media execution partner — to get the job done
Evolving Agencies

IPG vet Joshua Lowcock takes on a new role at Quad
Digiday @ Advertising Week

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
Digiday @ Advertising Week

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
Digiday @ Advertising Week

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
Digiday @ Advertising Week

Omnicom Media Group tackles standards across the media spectrum, starting with social
Evolving Agencies

Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools

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