Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

IPG vet Joshua Lowcock takes on a new role at Quad
Digiday @ Advertising Week

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
Digiday @ Advertising Week

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
Digiday @ Advertising Week

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
Digiday @ Advertising Week

Omnicom Media Group tackles standards across the media spectrum, starting with social
Evolving Agencies

Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
Member Exclusive

Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
Digiday Media Buying Summit

Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Strategizing for the Future

GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Member Exclusive

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Retail Revolution

Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Audio Anywhere

How attention metrics is tuning into audio investments

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