Michael Bürgi

Michael Bürgi

Michael Bürgi

Navigating Economic Instability

WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought
Member Exclusive

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market
Equality and Opportunity

Q&A: How minority-owned Direct Digital Holdings helps media buyers and ad tech embrace diverse investment
Member Exclusive

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
Agency Culture

Una agencia ofrece una nueva herramienta de optimización mientras los anunciantes de automóviles buscan el equilibrio adecuado de gasto
Evolving Agencies

Agency offers up new optimization tool as auto advertisers seek the right balance of spend
Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
Member Exclusive

Media Buying Briefing: How the recession is affecting independent agencies
Future of Measurement

How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement
Member Exclusive

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off
Evolving Agencies

GroupM wants to lead the industry on decarbonization efforts — will other media agencies follow?
Brand Safety

How Dentsu’s new global brand assurance chief uses ‘radical collaboration’ to tackle responsibility and suitability

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