Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

Brands, want better purchase intent? Advertise on media that share your values
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes
Evolving Agencies

How media agency Novus turned its hyper-local print expertise toward digital
Evolving Agencies

Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?
Brands in Culture

Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
Member Exclusive

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’
Evolving Agencies

Apple is quietly pushing a TV ad product with media agencies
Evolving Agencies

Stagwell further expands its marketing cloud offerings with ‘research as a service’ purchase
Member Exclusive

Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit
Media

Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
Member Exclusive

Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Life Beyond the Cookie

Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
Evolving Agencies

Indie agency Known beats out incumbents to land AMC Networks’ media business

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