Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

The 2024 Notebook

As retail media grows, more agencies are implementing their own ways to guide clients
Looking Back/Ahead to 2024

Alternative media tries to grab the spotlight, but the economy has other plans
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024
Evolving Agencies

As attention grows up, agency rebundling is one unintended result
Member Exclusive

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
Evolving Agencies

After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
Future of Measurement

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
Evolving Agencies

UM and Magna undergo multiple rounds of layoffs amid client losses
Evolving Agencies

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
Member Exclusive

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
Evolving Agencies

How Media.Monks turned in-housing a client into a specialty service
Evolving Agencies

Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?

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