Kimeko McCoy

Kimeko McCoy

Brands in Culture

‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
Agency Culture

‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
Agency Culture

‘She’ll do the impossible’: TBWA\Chiat\Day New York’s Nancy Reyes steps into role as CEO
Marketing on Platforms

‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
Marketing on Platforms

Clubhouse starts monetization, but startups and influencers may beat them to it
Brands in Culture

As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
Managing Through Crisis

Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
The Confessions

‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
Marketing

‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Marketing on Platforms

This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
Audio Anywhere

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
Brands in Culture

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations

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