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Save $200 on Programmatic Marketing Summit passes. Ends Nov. 15
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Kimeko McCoy
Kimeko McCoy
Brands in Culture
As digital ad landscape crowds and pandemic looms, DTC storage brand looks to in-person experiential marketing
The Confessions
‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off
Retail Revolution
As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Future of Work
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
Brands in Culture
Preserving a ‘belly-to-belly’ business culture with targeting: Why Re/Max is leaning into addressable TV
Retail Revolution
How a DTC wine brand is finding first-party data in SMS
Retail Revolution
‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
Equality and Opportunity
Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest
Retail Revolution
‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
Brands in Culture
‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly
Future of Work
‘This is about the future of office space’: Agencies pivot to virtual war rooms for major events
Marketing on Platforms
What a $5.5 million Super Bowl ad can buy in digital media
Retail Revolution
Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’
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