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Kimeko McCoy
Kimeko McCoy
Zero-click Future
Google’s latest commerce moves deepen the battle over agentic shopping
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The Business of AI
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
The Business of AI
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Retail Media Rewritten
Can retail media networks survive the shift to agentic commerce?
Member Exclusive
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
The Sports Marketing Playbook
Ally wants influence over women’s sports media deals — not just sponsorships
Digiday Programmatic Marketing Summit
Marketers put up guardrails as AI agents reshape programmatic buying
Digiday Programmatic Marketing Summit
Why Duluth trusts AI agents with bidding, but not brand storytelling
Business of TV
Social video ad spending is set to outpace CTV in growth rate this year
The Creator Economy
Some micro influencers find promising security in brand ownership over sponsorships
Marketing on Platforms
WTF are brand health metrics?
Zero-click Future
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Business of TV
How Netflix is rewriting the streaming ad playbook
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