Kimeko McCoy

Kimeko McCoy

The Creator Economy

Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Evolving Agencies

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Business of TV

WTF is the IAB’s Redefining Media Types standard?
The Business of AI

Mythbusters: AI visibility’s biggest misconceptions
The Business of AI

Why agencies are taking a hybrid approach to synthetic audience research
Evolving Agencies

As AI automates media work, Omnicom Media is rethinking the agency business model
Marketing on Platforms

Digital video ad spending is booming — trust in premium inventory isn’t
The Sports Marketing Playbook

What Ally Bank learned from building a sports marketing strategy before the market caught up
The Creator Economy

To manage 300,000 creators, Unilever automates everything but the relationship
The Creator Economy

Inside the infrastructure behind Unilever’s creator force
Digiday @ Cannes

Meta courts agencies with expanded ad tools while AI reshapes the industry
Digiday @ Cannes

Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
Digiday @ Cannes

Spotify rebuilds ad business around automation, AI to secure bigger media budgets

1
2
3
…
58
>