Kimeko McCoy

Kimeko McCoy

The Creator Economy

Some micro influencers find promising security in brand ownership over sponsorships

6 hours ago
Marketing on Platforms

WTF are brand health metrics?

6 hours ago
Zero-click Future

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Business of TV

How Netflix is rewriting the streaming ad playbook
The Business of AI

Marketers join OpenAI’s ad pilot, nudged by FOMO
Marketing on Platforms

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
AI Revenue Generation

Why OpenAI is ‘running at lightning speed’ to build an ad business
Zero-click Future

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Zero-click Future

Google AI Max moves out of beta: Marketers sound off on the inevitable migration
The Programmatic Marketer

Inside The Trade Desk’s programmatic power struggle
Digiday @ Cannes

‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
The Business of AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
The Business of AI

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

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