Kimeko McCoy

Kimeko McCoy

The Programmatic Marketer

Inside The Trade Desk’s programmatic power struggle

4 hours ago
Digiday @ Cannes

‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Generative AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
Generative AI

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Marketing in Sports

High stakes, big budgets: How brands are navigating a massive sports year
Retail Media Rewritten

Walmart-Vizio’s CTV measurement faces incrementality hurdle
Experimental Channels

What AI disruption means for experimental ad budgets
Generative AI

Marketers shift growing shares of search spending to GEO
Marketing on Platforms

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
The Creator Economy

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
The Creator Economy

Brands turn niche news creators into a new earned media engine
Evolving Agencies

After WPP reckoning: The case for and against principal media
Marketing in Sports

Lay’s uses WhatsApp to create a group chat for World Cup fans

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