Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Marketing on Platforms

Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
Super Bowl

Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Marketing on Platforms

Why advertisers are still making space for experimental budgets even with economic uncertainty
Brands in Culture

La “jubilación” de los personajes de M&M plantea interrogantes sobre el marketing viral y los contenidos atrevidos
Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Brands in Culture

Activia se une a las marcas que intensifican sus esfuerzos de marketing multicultural
Brands in Culture

Activia joins brands ramping up multicultural marketing efforts
Marketing on Platforms

‘Ninguna otra plataforma será Twitter’: A los profesionales del marketing aún no les convencen las alternativas a Twitter

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