Going Global
U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.
In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
Such a diffuse set of assignments by seems to fly in the face of discussions in recent years of multinational giants — those participating in the “mediapaloozas” of the past — looking to simplify or reduce their roster of agencies.
October 2, 2024
