Kimeko McCoy

Kimeko McCoy

Evolving Agencies

‘I am not the head of diversity’: Looking back at ’20 and into ’21, R/GA’s Jai Tedeschi discusses operationalizing DE&I initiatives
Marketing on Platforms

To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
Brands in Culture

‘We can’t pretend like we didn’t just go through a global pandemic’: Alcohol brands cautiously optimistic about new messaging
Brands in Culture

‘2022 is still a question’: Why in-person events aren’t on the agenda any time soon for Adobe CMO Ann Lewnes
Marketing on Platforms

‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse
Work Life

‘The one piece that can’t be done on Zoom’: How one agency converted its main office into a production studio to keep shooting
Brands in Culture

‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
Evolving Agencies

‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
Evolving Agencies

‘She’ll do the impossible’: TBWA\Chiat\Day New York’s Nancy Reyes steps into role as CEO
Marketing on Platforms

‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
Marketing on Platforms

Clubhouse starts monetization, but startups and influencers may beat them to it
Brands in Culture

As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
Managing Through Crisis

Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic

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