Kimeko McCoy

Kimeko McCoy

Agency Culture

‘Light at the end of the tunnel’: Inside one digital agency’s attempt to keep company culture intact in the midst of a pandemic
Marketing on Platforms

‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing
Agency Culture

‘It’s just a new way of thinking’: Why consulting firm We Are Rosie is paying departing employees
Marketing

‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
Marketing on Platforms

Media buyers weigh in on the leaders and challengers on the social media landscape
Marketing on Platforms

‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
The Confessions

‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout
Experimental Channels

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising
Marketing

‘They’ve come to the party a little bit later’: Why Triller hasn’t left the experimental phase with advertisers just yet
Agency Culture

‘We’re putting the power back in our employees’ hands’: Why a marketing tech company is giving employees a paid week off
Marketing on Platforms

‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
Marketing on Platforms

‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience
Retail Revolution

‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising

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