Kimeko McCoy

Kimeko McCoy

The Creator Economy

What Shein’s misstep means for the influencer marketing industry
Digiday @ Cannes

Resumen de Cannes: A pesar de las preocupaciones económicas, la industria sigue como siempre en Cannes
Digiday @ Cannes

Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series
Digiday @ Cannes

Execs differ on what form AI will take in their companies at Cannes — but agree it will have a place
Digiday @ Cannes

Resumen de Cannes: Tras la reacción en contra del marketing “woke”, se reconsidera el mensaje orientado a un propósito
Digiday @ Cannes

Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series
Digiday @ Cannes

Resumen de Cannes: La ausencia de Twitter en Cannes deja espacio a sus competidores
Digiday @ Cannes

Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
Brands in Culture

How the push for anti-‘woke’ advertising could create controversy for brand startups
Marketing on Platforms

Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
Business of TV

La marca Light + Fit de Danone invierte en publicidad digital en vídeo, pero no abandona la televisión lineal
Business of TV

Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
The Creator Economy

Por qué Cars.com se aleja del marketing de resultados y se acerca a los influenciadores

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