Kimeko McCoy

Kimeko McCoy

Evolving Agencies

Fragmented media landscape changes what clients expect from PR agencies
Social Fragmentation

How fragmentation has changed hiring in social media
Social Fragmentation

How social fragmentation is creating more opportunities for advertisers
Experimental Channels

Los anunciantes siguen apostando por Google mientras TikTok y Bing, impulsados por la IA, intentan convertirse en competidores de búsqueda
Experimental Channels

Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Experimental Channels

Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
Super Bowl

Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Experimental Channels

Why advertisers are still making space for experimental budgets even with economic uncertainty
Brands in Culture

La “jubilación” de los personajes de M&M plantea interrogantes sobre el marketing viral y los contenidos atrevidos

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