Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘We’re willing to try everything’: How a startup snack brand is leveraging meme culture to reach shoppers
Marketing

Why an AI shopping platform is taking a hyper-personalized approach to email marketing
Retail Revolution

‘The holy grail of e-commerce advertising’: Why DoorDash is bolstering its advertising offerings
Retail Revolution

‘Content and commerce are converging’: Kroger Precision Marketing svp Cara Pratt on evolution of retail media, new offering
Digiday @ Advertising Week

‘It’s back to a talent market again’: Advertising and marketing execs navigate the future of work at Advertising Week
Member Exclusive

Case Study: How Dentsu is pushing advertisers to embrace brand integrity
Digiday @ Advertising Week

‘It really comes down to reach and frequency’: TV execs sound off at Advertising Week on audience fragmentation
Agency Culture

‘Now that I’m a mom, things need to change’: What a PR firm is doing to prevent burnout for working moms
Agency Culture

How a new agency is curbing employee burnout with leadership transparency
The Creator Economy

‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media
Marketing

‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising
Marketing on Platforms

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy
Equality and Opportunity

‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing

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