Ilyse Liffreing

Ilyse Liffreing

The Confessions

Confessions of a fashion marketer: Amazon’s hurting brands
Brands in Culture

Experts: Facebook’s Russia disclosure unlikely to hurt its brand
Retail Revolution

How Palladio Beauty grows its e-commerce business while curbing its reliance on Amazon
Experimental Channels

Excedrin is using virtual reality to show what having migraines are like
Agency Culture

Seeping sewage and malfunctioning elevators: Agencies reveal their real-life nightmare pitches
Retail Revolution

How Westfield is combating the Amazon threat with digital upgrades at its malls
Brands in Culture

Heineken is betting on soccer in the US to reach multicultural millennials
Agency Culture

The inventive ways agencies are helping brainstorm for the fall
Brands in Culture

Hyatt deliberated scrapping its new branded-content work after Charlottesville riots
Brands in Culture

Inside the growth of Coca-Cola’s music TV show in Africa
Retail Revolution

The Amazon effect echoes across the industry
Marketing on Platforms

Faced with retail apocalypse, department stores focus on beauty and off-price outlets
Marketing on Platforms

Orajel wants to educate young parents about oral hygiene

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