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2682 Results for ‘tiktok’

Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

November 18, 2020
Sponsored

Three marketing analytics trends are driving performance in 2021

March 21, 2021
Member Exclusive

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

July 8, 2020
Publishing in the Platform Era

‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers

July 31, 2020
Media

TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House

August 4, 2020
Member Exclusive

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

June 1, 2021
Member Exclusive

Future of TV Briefing: TV’s upfront advertisers hold tight

February 17, 2021
Life Beyond the Cookie

CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

July 27, 2021
The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

May 17, 2021
Marketing on Platforms

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

August 12, 2020
Media

Team Whistle expands original programming as it chases more brand deals at higher prices

March 19, 2021
Data Regulation

As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

June 30, 2021
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

April 1, 2021

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