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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: How TV shows, movies are managing their returns to production
April 7, 2021
Member Exclusive
Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming
July 15, 2020
Future of TV
Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows
October 23, 2020
Member Exclusive
How the future of TV and streaming has been reshaped so far by 2020
July 1, 2020
Member Exclusive
Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory
January 27, 2021
Member Exclusive
Media Buying Briefing: Why AI is steadily finding its place in agency land
February 15, 2021
Member Exclusive
Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market’s radar
May 12, 2021
Member Exclusive
How Overtime is building sports media for Gen Z
July 15, 2020
Publishing in the Platform Era
‘The more culture you own’: Condé Nast pursues more revenue growth with new brand-strength metric
September 18, 2020
Publishing in the Platform Era
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness
October 6, 2020
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020
Member Exclusive
TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
May 6, 2020
Member Exclusive
Future of TV Briefing: This year’s upfront is set for a streaming showdown
March 31, 2021
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