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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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    2613 Results for ‘tiktok’
  • tv creature measuring height
    Managing Through Crisis

    Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond

    September 28, 2020
  • The lead image is an illustration of a robot watching TV.
    Digiday+ Future of TV Briefing

    Future of TV Briefing: How programmatic is playing a role for advertisers dealing with a tight CTV ad market

    August 11, 2021
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    From Takeovers to Topview ads, what it costs to advertise on TikTok

    May 29, 2020
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    TikTok is testing a ‘shop now’ button for influencer videos

    April 30, 2020
  • tiktok
    Media

    How advertisers are using TikTok during the recession

    May 18, 2020
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    Member Exclusive

    Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’

    March 15, 2021
  • Marketing on Platforms

    Chili’s is buying ads on TikTok in an effort to attract younger customers

    March 9, 2020
  • connected tv
    Member Exclusive

    Digital publishers hunt for home on connected TV

    November 4, 2020
  • first party data
    Member Exclusive

    Brand Summit Recap: Marketers face looming identity crisis

    February 10, 2021
  • acuity banner
    Member Exclusive

    Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity

    March 29, 2021
  • football
    Member Exclusive

    Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality

    February 9, 2021
  • tv creature measuring height
    Member Exclusive

    ‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates

    August 19, 2020
  • strategy success
    Member Exclusive

    Media Buying Summit Recap: agencies strategize around data, diversification and diversity

    March 17, 2021
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