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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Managing Through Crisis
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond
September 28, 2020
Digiday+ Future of TV Briefing
Future of TV Briefing: How programmatic is playing a role for advertisers dealing with a tight CTV ad market
August 11, 2021
Marketing on Platforms
From Takeovers to Topview ads, what it costs to advertise on TikTok
May 29, 2020
Marketing on Platforms
TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020
Media
How advertisers are using TikTok during the recession
May 18, 2020
Member Exclusive
Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
March 15, 2021
Marketing on Platforms
Chili’s is buying ads on TikTok in an effort to attract younger customers
March 9, 2020
Member Exclusive
Digital publishers hunt for home on connected TV
November 4, 2020
Member Exclusive
Brand Summit Recap: Marketers face looming identity crisis
February 10, 2021
Member Exclusive
Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
March 29, 2021
Member Exclusive
Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality
February 9, 2021
Member Exclusive
‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates
August 19, 2020
Member Exclusive
Media Buying Summit Recap: agencies strategize around data, diversification and diversity
March 17, 2021
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