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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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    2613 Results for ‘tiktok’
  • MEL revolution
    Beyond Ads

    What Mel Magazine’s fate means for brand-owned publications and why it’s bad for journalism

    March 31, 2021
  • Brands in Culture

    Twitch emerges as rising platform for beauty brands

    October 27, 2020
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    Why TikTok stars are pivoting to gaming

    June 2, 2020
  • esports gamers
    Brands in Culture

    ‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming

    February 18, 2021
  • Illustration of man playing games on a computer.
    Member Exclusive

    Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

    April 21, 2021
  • Member Exclusive

    ‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

    October 12, 2020
  • Member Exclusive

    ‘They got the memo’: Quibi changes tone, tact after failed debut

    August 12, 2020
  • capitol building
    Content & Commerce

    ‘On a learning curve here’: E-commerce platforms still struggling with hateful listings

    January 14, 2021
  • coronavirus ad downturn
    Managing Through Crisis

    How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic

    May 17, 2021
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    How TikTok is taking lessons from the record industry in building a media business

    June 2, 2020
  • resistance
    Digiday+ Media Briefing

    Media Briefing: Media companies’ DE&I follow-throughs fall short

    February 4, 2021
  • Illustration of two TVs playing tug-of-war.
    Member Exclusive

    Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market

    July 14, 2021
  • Future of TV

    ‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues

    May 22, 2020
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