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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Beyond Ads
What Mel Magazine’s fate means for brand-owned publications and why it’s bad for journalism
March 31, 2021
Brands in Culture
Twitch emerges as rising platform for beauty brands
October 27, 2020
Marketing on Platforms
Why TikTok stars are pivoting to gaming
June 2, 2020
Brands in Culture
‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming
February 18, 2021
Member Exclusive
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
April 21, 2021
Member Exclusive
‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated
October 12, 2020
Member Exclusive
‘They got the memo’: Quibi changes tone, tact after failed debut
August 12, 2020
Content & Commerce
‘On a learning curve here’: E-commerce platforms still struggling with hateful listings
January 14, 2021
Managing Through Crisis
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
May 17, 2021
Marketing on Platforms
How TikTok is taking lessons from the record industry in building a media business
June 2, 2020
Digiday+ Media Briefing
Media Briefing: Media companies’ DE&I follow-throughs fall short
February 4, 2021
Member Exclusive
Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market
July 14, 2021
Future of TV
‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
May 22, 2020
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