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AI is turning ad tech into a fight for the brain behind the buy
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2793
Results for ‘tiktok’
Marketing
Getting Facebook, YouTube, TikTok, Twitter and others to independent GARM brand safety verification is a diplomatic dance
May 24, 2021
Member Exclusive
Future of TV Briefing: How TV’s different measurement undertakings fit together
January 12, 2022
Member Exclusive
Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
November 23, 2021
Member Exclusive
Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’
May 25, 2021
Work Life
Why Paper magazine’s owner required employees to come back into the office
November 8, 2021
Marketing on Platforms
Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook
August 4, 2021
Brands in Culture
Omnicom Media Group makes its move in minority media, launching a diverse creators’ network
June 4, 2021
Media Product Strategies
Cheat Sheet: Etsy is acquiring Depop in a bid for a deeper connection with Gen Z
June 3, 2021
Marketing on Platforms
‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget
February 12, 2021
Member Exclusive
Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
November 29, 2021
Member Exclusive
Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
November 16, 2021
Marketing on Platforms
Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
December 9, 2021
Media Product Strategies
With BDG leading its sales, W Magazine doubled first quarter digital revenue over 2020
May 18, 2021
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