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‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
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2682
Results for ‘tiktok’
Member Exclusive
Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands
June 14, 2021
Marketing on Platforms
‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
June 29, 2020
Marketing on Platforms
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
September 28, 2020
Member Exclusive
Fashion marketers prepare for supply chain sustainability — and disruption
October 15, 2021
Sponsored
Livestream shopping and social commerce are reshaping e-commerce
March 22, 2021
Publishing in the Platform Era
‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
December 2, 2020
Sponsored
E-commerce is about convenience in the experience era
November 30, 2020
Member Exclusive
Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs
March 24, 2021
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
Member Exclusive
Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers
October 7, 2021
WTF Series
WTF is Triller?
August 14, 2020
Member Exclusive
Media Briefing: How sportsbooks are placing bigger bets on sports media outlets
October 21, 2021
Retail Revolution
‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
February 18, 2021
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