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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2376
Results for ‘tiktok’
Marketing on Platforms
‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
June 18, 2020
Member Exclusive
Future of TV Briefing: The pandemic will not be televised
April 14, 2021
Member Exclusive
Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone
July 8, 2021
Sponsored
Content commerce: How brands and publishers are diversifying revenue streams
December 15, 2020
Business of TV
Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts
May 5, 2021
Marketing on Platforms
‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z
February 7, 2020
Member Exclusive
Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming
July 15, 2020
The Creator Economy
‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
October 14, 2020
Member Exclusive
How the future of TV and streaming has been reshaped so far by 2020
July 1, 2020
Member Exclusive
TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
May 6, 2020
Future of TV
Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows
October 23, 2020
Member Exclusive
How Overtime is building sports media for Gen Z
July 15, 2020
Marketing on Platforms
Expect to see a lot of TikTok during the Super Bowl
January 31, 2020
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