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2557 Results for ‘tiktok’

Brands in Culture

Fitness brands look to organic, short-form video to connect with remote consumers

March 24, 2021
Future of Measurement

Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

September 28, 2021
Publishing in the Platform Era

‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business

November 12, 2020
Member Exclusive

Future of TV Briefing: The top trends in TV, streaming and digital video so far in 2021

June 30, 2021
Marketing on Platforms

‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook

December 14, 2020
Member Exclusive

Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

November 9, 2021
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

November 23, 2020
Content & Commerce

Why publishers are introducing (and growing) product box programs

November 19, 2021
Marketing on Platforms

Single-source panel measurement is key to optimizing social media planning, says DISQO report

June 17, 2021
Member Exclusive

Future of TV Briefing: Facebook’s short-form play

March 17, 2021
Brands in Culture

‘We need to see ourselves as a media business’: AC Milan’s endgame for content

February 25, 2021
Member Exclusive

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

September 14, 2021
The Creator Economy

‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

June 17, 2021

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