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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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  • Brands in Culture

    ‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance

    November 17, 2021
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    Member Exclusive

    Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage

    February 24, 2022
  • Photograph with the words "The Maradona Effect" at the top.
    Media

    ‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy

    September 22, 2021
  • Member Exclusive

    Media Briefing: Bloomberg Media bets global expansion, TV and video will help weather the storm

    January 12, 2023
  • IGTV logo on top of a gradient background.
    Member Exclusive

    Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role

    September 29, 2021
  • The lead image shows an illustration of money with the TikTok logo in the center.
    The Creator Economy

    ‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

    May 20, 2021
  • Announcement

    VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe

    May 31, 2022
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    Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’

    December 13, 2021
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    Member Exclusive

    Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing

    May 30, 2022
  • The header image shows an illustration of two women looking at their mobile phones.
    Marketing on Platforms

    Media buyers weigh in on the leaders and challengers on the social media landscape

    August 25, 2021
  • Illustration of three people filming a production while wearing masks.
    Member Exclusive

    Future of TV Briefing: The pandemic-era programming hall of fame

    August 4, 2021
  • Marketing on Platforms

    ‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers

    January 10, 2022
  • Member Exclusive

    Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

    April 5, 2022
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