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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: Digital video and commercial productions are approaching normalcy
June 9, 2021
Beyond Ads
How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold
August 6, 2021
Member Exclusive
Future of TV Briefing: Connected TV has a consent management challenge
December 8, 2021
Member Exclusive
Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market
May 11, 2022
Member Exclusive
Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant
January 4, 2022
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
Brands in Culture
‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021
Publishing in the Platform Era
TikTok pays Group Nine Media to create science videos as Gen Z segment grows
February 3, 2021
The Programmatic Publisher
‘Jobs coming out of my ears’: Blistering job market in ad tech squeezes publishers
July 9, 2021
Member Exclusive
Future of TV Briefing: TV news networks are stepping up streaming’s centrality
September 22, 2021
Member Exclusive
Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives
March 1, 2021
Member Exclusive
Media Briefing: How publishers are adjusting their Pinterest approaches
November 4, 2021
Publishing in the Platform Era
How the Betches founders turned a blog into a multi-platform media company for young audiences
June 15, 2021
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