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2793 Results for ‘tiktok’

Member Exclusive

Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube

September 8, 2021
Member Exclusive

CMO Summit Recap: Marketers brace to take on the metaverse in a big way

February 14, 2022
Member Exclusive

Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care

June 28, 2022
Brands in Culture

Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there

April 22, 2022
Member Exclusive

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

November 24, 2021
Retail Media Rewritten

‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search

April 8, 2022
Retail Media Rewritten

‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram

September 3, 2021
The Confessions

‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves

April 25, 2022
Member Exclusive

Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market

May 25, 2022
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”

November 14, 2022
Brand Safety in Flux

Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media

February 2, 2022
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

September 26, 2022

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