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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Work Life
Why Paper magazine’s owner required employees to come back into the office
November 8, 2021
Marketing on Platforms
‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
April 29, 2021
Member Exclusive
Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
November 23, 2021
Member Exclusive
Future of TV Briefing: How TV’s different measurement undertakings fit together
January 12, 2022
Member Exclusive
Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
July 19, 2021
Member Exclusive
Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
November 16, 2021
Member Exclusive
Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
November 29, 2021
Member Exclusive
Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data
February 25, 2021
Marketing on Platforms
Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
December 9, 2021
The Creator Economy
As NIL era arrives, marketers find an influencer playbook
July 12, 2021
Member Exclusive
Marketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers
December 7, 2021
Brands in Culture
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy
April 23, 2021
Equality and Opportunity
‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
January 21, 2021
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