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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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2435
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: Facebook’s short-form play
March 17, 2021
Member Exclusive
Future of TV Briefing: What TV and streaming companies’ latest earnings reports say about the state of the industry
August 18, 2021
Marketing on Platforms
Single-source panel measurement is key to optimizing social media planning, says DISQO report
June 17, 2021
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Member Exclusive
Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together
April 28, 2022
Member Exclusive
Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel
November 9, 2021
Marketing on Platforms
What a $5.5 million Super Bowl ad can buy in digital media
February 5, 2021
The Creator Economy
‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond
June 17, 2021
Announcement
Comedy Central Digital, VH1 and Johnson & Johnson top this year’s Digiday Video and TV Awards shortlist
February 9, 2021
Announcement
In The Know, The New York Times and Harvard Business Review are Digiday Media Awards winners in 2021
June 24, 2021
Content & Commerce
Why publishers are introducing (and growing) product box programs
November 19, 2021
The Confessions
‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok
October 2, 2020
Member Exclusive
Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant
September 14, 2021
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