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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns
July 8, 2020
Member Exclusive
Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns
April 20, 2021
Modern Newsroom
‘Where the action is’: Vice Media Group now produces more Stories than text or video
May 19, 2021
Publishing in the Platform Era
‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers
July 31, 2020
Content & Commerce
Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce
April 8, 2021
Media
TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
August 4, 2020
Member Exclusive
Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity
February 3, 2022
Life Beyond the Cookie
How The Independent, Livingly and BuzzFeed are using their content to create fresh contextual audience data
July 6, 2021
Modern Newsroom
BuzzFeed will finally monetarily reward its Community users for their viral quizzes, lists
June 16, 2021
Marketing
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
January 12, 2021
Digiday Podcast: Creators
Heated founder Emily Atkin shows what it takes to make the transition from staff writer to Substacker
April 20, 2021
Marketing on Platforms
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
August 12, 2020
Member Exclusive
Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
February 17, 2022
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