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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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    2682 Results for ‘tiktok’
  • Marketing on Platforms

    ‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

    February 28, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

    September 30, 2021
  • Member Exclusive

    Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

    May 11, 2023
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    ‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience

    September 13, 2021
  • The Creator Economy

    Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition

    March 3, 2022
  • Brands in Culture

    ‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content

    July 4, 2022
  • Member Exclusive

    Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

    February 16, 2023
  • twitter money
    Data & Privacy

    The Rundown: Twitter’s whistleblower highlights concerns with Chinese ad revenue, security concerns in Senate hearing

    September 13, 2022
  • twitter
    Marketing on Platforms

    El litigio entre Twitter y Musk se complica: publicistas buscan entender los detalles de las denuncias contra la compañía para responder a anunciantes

    August 24, 2022
  • Awards

    Mindshare, Xaxis, Samba TV and Campfire are Digiday Marketing and Advertising Awards Europe finalists

    December 14, 2021
  • tv producers
    Member Exclusive

    Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators

    April 6, 2022
  • Member Exclusive

    Media Briefing: What publishers’ latest earnings reports say about the state of the media business

    May 26, 2022
  • Content & Commerce

    A medida que los gigantes de las redes sociales compiten con vídeo, Dispo espera destacarse en fotografía

    August 25, 2022
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