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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Member Exclusive
Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
May 28, 2021
Marketing on Platforms
As TikTok becomes pay-to-play, marketers remain bullish on organic strategy
May 27, 2021
Announcement
Audible, Artsy and VidMob are Digiday Greater Good Award Winners
January 13, 2022
Gaming & Esports
How a game development company wants to support the ‘future of marketing’ with content creators
April 20, 2022
The Programmatic Marketer
With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online
January 19, 2022
Media
Here’s how 2021 went for publishers in five charts
December 29, 2021
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
Member Exclusive
Future of TV Briefing: How addressable TV is advancing into the main linear TV market
November 3, 2021
Media
‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy
September 22, 2021
Media
What if… Google parts ways with its ad stack?
July 18, 2022
Brands in Culture
‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
November 17, 2021
Member Exclusive
Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role
September 29, 2021
Member Exclusive
Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage
February 24, 2022
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