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2793 Results for ‘tiktok’

Marketing on Platforms

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

November 29, 2021
Member Exclusive

Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube

August 10, 2022
Member Exclusive

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

December 5, 2022
Marketing on Platforms

Digiday’s naughty and nice list for 2022

December 21, 2022
Publishing in the Platform Era

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform

November 23, 2021
Publishing in the Platform Era

Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand

November 3, 2021
Member Exclusive

Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

September 14, 2022
Member Exclusive

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

March 15, 2022
Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

February 15, 2023
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Member Exclusive

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

May 4, 2023
Marketing on Platforms

Booking.com looks to stand out with Smiley brand as consumers return to travel

July 29, 2022
Marketing on Platforms

Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success

May 4, 2022

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