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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • The header image shows the silhouette of a woman.
    The Confessions

    ‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok

    October 2, 2020
  • Illustration of two people standing back-to-back in colorful clothing and taking selfies.
    The Creator Economy

    ‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

    June 17, 2021
  • subs mountain
    Member Exclusive

    Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020

    February 10, 2021
  • shopping laptop
    Member Exclusive

    Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

    November 9, 2021
  • digiday media awards
    Announcement

    In The Know, The New York Times and Harvard Business Review are Digiday Media Awards winners in 2021

    June 24, 2021
  • Member Exclusive

    Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together

    April 28, 2022
  • Illustration of a white rabbit coming out of a Google hat.
    Member Exclusive

    Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes

    June 3, 2021
  • The lead image shows an illustration of three people building a question mark.
    Member Exclusive

    Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

    September 14, 2021
  • hand computer
    Member Exclusive

    Media Briefing: How a wave of independent authors is spawning more media co-ops

    April 22, 2021
  • mailbox
    Content & Commerce

    Why publishers are introducing (and growing) product box programs

    November 19, 2021
  • esports gamers
    Beyond Ads

    As gaming expands, endemic and non-endemic creative agencies emphasize their strengths

    August 3, 2021
  • tipser
    Sponsored

    The evolution of shoppable content lies in social media streams

    January 18, 2021
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    ‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

    September 21, 2020
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