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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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    2682 Results for ‘tiktok’
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    Member Exclusive

    Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine

    March 1, 2022
  • executives contract tv
    Member Exclusive

    Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

    March 30, 2022
  • Bakare Portrait
    Member Exclusive

    Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

    February 22, 2022
  • The header image shows an illustration of two women riding in a car.
    Marketing on Platforms

    Booking.com looks to stand out with Smiley brand as consumers return to travel

    July 29, 2022
  • IGTV logo on top of a gradient background.
    Future of TV

    Instagram’s video ad-revenue sharing program has underwhelmed participating publishers

    February 14, 2022
  • ITV
    Member Exclusive

    Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

    September 14, 2022
  • Announcement

    In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists

    May 17, 2022
  • Influencers
    Modern Retail

    Cómo la IA se está infiltrando en el marketing de influencers

    April 3, 2023
  • Member Exclusive

    Future of TV Briefing: Can content quality be quantified as a measurement standard?

    March 23, 2022
  • coronavirus ad downturn
    Navigating Economic Instability

    WARC’s spend predictions paint dire picture for 2023 advertising, especially social media

    August 25, 2022
  • fashion commerce
    Modern Retail

    Un vistazo al programa True Creators de True Religion: “Nos dieron las herramientas que necesitábamos”

    February 28, 2023
  • Marketing on Platforms

    How 2021 taught Gallery Media to quickly adapt its TikTok playbook

    November 23, 2021
  • Member Exclusive

    Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

    December 5, 2022
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