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2557 Results for ‘tiktok’

Marketing on Platforms

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

September 30, 2021
Audio Anywhere

Q&A: How Vox Media’s branded content studio is working to integrate its podcast ad capabilities post-merger

May 25, 2022
Marketing on Platforms

‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience

September 13, 2021
Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

February 15, 2023
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Member Exclusive

Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter

April 20, 2023
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

June 22, 2023
Business of TV

GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started

July 5, 2022
Beyond Ads

American Express is using QR codes and billboards to promote small businesses

July 11, 2022
Member Exclusive

Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

November 1, 2022
Marketing on Platforms

Adidas busca anotar goles en redes sociales con su estrategia de marketing de cara al Mundial de Qatar

September 22, 2022
Marketing on Platforms

‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

February 28, 2022
Member Exclusive

Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations

April 13, 2022

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