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AI is turning ad tech into a fight for the brain behind the buy
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2793
Results for ‘tiktok’
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
May 3, 2023
Member Exclusive
Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers
February 15, 2024
Digiday+ Media Briefing
Media Briefing: Publishers prepare for an earlier holiday shopping season
October 6, 2022
Member Exclusive
Media Briefing: Publishers air pain points at the Prebid Summit
October 26, 2023
Marketing on Platforms
Shake Shack se impulsa con BeReal para ser auténtico y atender a su creciente base de usuarios
October 26, 2022
The Commerce Media Era
How live shopping is shaping the future of retail
May 2, 2023
Digiday @ Cannes
Resumen de Cannes: Tras la reacción en contra del marketing “woke”, se reconsidera el mensaje orientado a un propósito
June 22, 2023
Marketing
How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden
December 15, 2022
Brands in Culture
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
January 26, 2023
Brands in Culture
Después de que la Corte Suprema de Estados Unidos anulara el caso Roe vs Wade, las marcas de anticonceptivos aumentan su publicidad en línea
August 10, 2022
Member Exclusive
Media Briefing: Media execs start 2023 with reader revenue concerns
January 5, 2023
Marketing on Platforms
La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
August 9, 2022
Member Exclusive
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
March 24, 2023
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